ABOUT COSY LIFE
Cosy Life is an app where showing you a modern and innovative world with its furniture designs, transforming living spaces with functional and chick touches offer furniture suitable for every taste and style with its wide product range.
GOALS & OBJECTIVES
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People can’t figure out whether the material is eco and pet-friendly or not.
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They are facing issues like can’t follow more than one order at the same time.
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My goal is to make the shopping process easy for everyone and understandable the products page.
TARGET AUDIENCE
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People new in the town
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People who bought a new flat or want to renew furniture People new in the town
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People who bought a new flat or want to renew furniture
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People who want to buy decoration stuff as a gift
MY ROLE
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UX Designer
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UI Designer
BUSINESS TYPE
The business type is Business to Customer ( B2C)
PROJECT DURATION
12 November - 10 January
TOOLS
Figma, Miro, Canva, Pen and Pencil
USER-CENTERED DESIGN PROCESS
QUALITATIVE RESEARCH
I used qualitative research to understand users' thoughts and behaviors. I interviewed five potential users. I asked open-ended questions about their shopping behaviors, rituals. Interviews allowed me to see users' contradictions, difficulties while using a mobile app. I found out why users don’t believe in the product/brand because of delivery issues. I used the qualitative research method as an umbrella and made the app under it.
OPEN-ENDED QUESTIONS
How do you define yourself?
What do you like in a furniture store?
What do you like in furniture online stores?
Why are you considering the purchase of home furnishings?
Have you ever used a furniture app? If yes, describe all bad/good experiences.
Could you tell me your visiting story in a furniture store?
QUANTITATIVE RESEARCH
One of the reasons I chose the survey because I reached more people with quantitative research. I did the survey with 30 potential users. I asked the questions through an online survey form. My questions based on app features and users' struggles.
COMPATITIVE ANALYSIS
I chose IKEA as a potential competitor because it is the leading company in the sector that has its strategy, market research, and well-known brand products.
USER PERSONA
I created a user persona to see the detailed characteristic features and behaviors of the potential user.
AFFINITY MAPPING
I found out user’s motivations, liking and frustrations to specify a frame of focus. I created an affinity map by gathering inputs of interviews.
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EMPATHY MAPPING
User behaviors are complicated. My aim with empathy mapping is to see user's contradictions, conflicts, and questions on minds.
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USER FLOW
I outlined the main task to the user and asked to have an order. I wanted to observe which step and way users use to have an order.
The given task is to buy a sofa.
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CARD SORTING
I used the closed cart sorting research method to make sure how users label and understand the content. I worked with five users. I found out whether users can relate the app’s sections.
WIREFRAMES
In the design phase, I looked for many options and possibilities and found out the most effective and efficient way to solve the problems.
LOW-FIDELITY WIREFRAMES
WIREFRAMES
HIGH-FIDELITY WIREFRAMES
The application is evaluated by 3 users. Results were mostly positive also I received a few improvements, suggestions from users.
I highlighted the advantages of the brand offer. So with this people clearly get to the good side of using the brand then after seeing the products.
I changed the "search" and "all orders" sections. I noticed some users were not able to understand the function of the search section. This reason I included search and order items in the orange box. I wrote an explanation into the search section.
COLORS AND FONTS
HOW DOES IT WORK?
SOLUTION
After researching and testing, I found the best solutions.
People easily can understand product materials by seeing icons on the product’s photo.
Users can type more than one delivery number and follow where their orders without leaving the app.
WHAT I'VE LEARNED
What excites me the most is discovering during the project users/ people look for a simple and fancy solution. They don’t want to drown in details right away come to the end of the buying process.
I saw people’s ideas and motivation can be changing while using an app.
Some users only enter the app just look for decorative ideas and save products in case to buy them in the future. Meanwhile, they search for coupons, discounts, and cheap delivery fees. According to my observation, they are more informed about the app than anyone who buys products in a mobile app.